Music Business & Marketing

Course Number: MUS-209DL Credit Hours: 4

Course Description

This course focuses on music publishing and the various income sources found in the music industry. In addition, students learn the essential elements of music marketing which are critical in optimal marketing of both themselves and their music. Topics include: choosing between BMI and ASCAP; how to protect your song or song performance through copyright; recording artist deals and record companies; understanding the Musicians Union and scale for a variety of jobs; understanding lawyers, contracts, networking; basic copyright concepts; personal managers, how to pick a team, various marketing channels and media such as advertising, PR, internet marketing and promotion, demo packaging, and CD packaging and production.

 

Marko Desantis

Music Business

Marko DeSantis is a music professional best known as the lead guitarist and co-founder of modern rock & roll band Sugarcult, with whom he has toured worldwide and sold over a million records since launching out of Santa Barbara, CA in 2001.

Sugarcult released three studio records which spawned hit singles such as; “Bouncing Off the Walls”, “Pretty Girl (The Way)”, “Do It Alone” and “Memory”.   They’ve also released a documentary DVD, a live album, a “best of”/concert DVD.

Sugarcult has headlined their own national and international tours; performed on the main stages of festivals around the world (Glastonbury, Reading/Leeds, Summersonic, Warped Tour, Soundwaves, etc); were the main support act on Green Day’s “American Idiot” USA/Japan tours, and Blink 182’s farewell European tour and countless other tours.

Prior to Sugarcult, Marko wrote, recorded & performed live with national indie/power-pop/punk bands such as The Ataris, Swingin Utters and Nerf Herder.

Marko also produces/writes for other artists and composes for film and television.

As an educator, DeSantis has appeared as a guest lecturer/adjunct professor and panelist at several music conferences and academia programs: SXSW, MI (Musicians Institute), LACM (LA College of Music), Citrus College, Kenshu (Japanese exchange), Taxi Road Rally, New Noise, Camp Jam and Power Chord Academy. Specializing in Artist Development and career opportunities in the future of the music industry.

Marko DeSantis is based in Los Angeles, CA.

Music Business & Marketing

 

TBA

Hardware Requirements:

  • Desktop or laptop PC or Mac with speakers, running the most up-to-date versions of Google Chrome or Firefox (see “Software Requirements” for more info)

 Software Requirements:

Operating Systems

  • Windows 7 and newer (users on Windows 10 need to download the Windows 10 Anniversary Updateto submit Canvas assignments)
  • Mac OSX 10.6 and newer
  • Linux – chromeOS

Software Requirements:

Operating Systems

  •         Windows 7 and newer (users on Windows 10 need to download the Windows 10 Anniversary Update to submit Canvas assignments)
  •         Mac OSX 10.6 and newer
  •         Linux – chromeOS

Mobile Operating System Native App Support

  •         iOS 7 and newer
  •         Android 4.2 and newer

Supported Browsers

Canvas, our online learning platform, supports the last two versions of every browser release. We highly recommend updating to the newest version of whatever browser you are using as well as the most up-to-date Flash plug-in. As of March 12, 2016, we support the most recent versions of Flash and popular web browsers:

  • Internet Explorer 11 and Edge (Windows only—please make sure your operating system is also current as noted in the computer specifications lesson; you may need to download the Windows 10 Anniversary Update to submit Canvas assignments)
  • Chrome 54 and 55
  • Safari 9 and 10 (Macintosh ONLY)
  • Firefox 49 and 50 (Extended Releases are not supported)
  • Flash 22 and 23 (for recording or viewing audio/video and uploading files)
  • Respondus Lockdown Browser (supporting the latest system requirements).

Some supported browsers may still produce a banner stating your browser does not meet the minimum requirements for Canvas. If you have upgraded your browser but you are still seeing the warning banner, try logging out of Canvas and deleting your browser cookies. Learn how to clear your cache on a Mac or a PC.

Required Components

  • Flash is required in several places in Canvas: media recording/streaming and viewing as well as uploading files to a course or an assignment. Other than these features, Flash is not required to use most areas of Canvas. Please note that some browsers, such as Firefox, may no longer support Flash.
  • The Java plug-in is required for screen sharing in Conferences. Please note that some browsers do not support Java. Otherwise, there are no other browser plug-ins used by Canvas.

Screen Size

  • LACM Online is best viewed at a minimum of 800×600, which is the average size of a notebook computer. If you want to view your courses on a device with a smaller screen, we recommend using the Canvas mobile app.

Computer Speed and Processor

  • Use a computer 5 years old or newer when possible
  • 1GB of RAM
  • 2GHz processor

Internet Speed

  • Along with compatibility and web standards, Canvas has been carefully crafted to accommodate low bandwidth environments.
  • Minimum of 512 kbps

Screen Readers

  • Macintosh: VoiceOver (latest version for Safari)
  • PC: JAWS (latest version for Internet Explorer)
  • PC: NVDA (latest version for Firefox)
  • There is no screen reader support for Canvas in Chrome