Music Industry Studies 1

Course Overview

Course Number: MUS-209DL Credit Hours: 4

Course Description

This course provides a thorough overview of the evolution of the recorded music industry. It will cover all of the major events and breakthroughs that started the industry and has continued to evolve it for the past 80+ years. Topics covered include: first recordings, beginning of record companies and their evolution, early recording contracts to present day, creation of music industry revenue streams.

 

[/vc_tab first="1"]

Erin Workman

With over 15 years of experience in the music industry, Erin Workman brings a combined expertise in areas of Music Publishing, A&R, Artist Development, Vocal Coaching, Entertainment Education, Industry Relations and more. A degree in Music Education and Vocal Performance prepared her to enter into the industry as a signed staff songwriter and recording artist for Gaylord Entertainment (including Acuff Rose and Warner Chappell) in Nashville, TN, which led to entry into writing for Film/TV projects and various publishing/licensing ventures. While working with artists and songwriters, there was a natural ease into the field of Artist Development which brought Workman to Los Angeles to write for Disney (Suite Life of Zack & Cody) and work with such artists as DJ Ashba (Sixx:AM), Drake Bell (Nickelodeon/Sony), Miley Cyrus (Disney), Zac Efron (Disney), Selena Gomez (Disney), Ashley Tisdayle (Disney), Emma Roberts (Sony/Columbia) and many more. As a session singer/pianist and songwriter, Erin can be found on projects as varied as Rufus Wainwright, Russell Crowe – TOFOG, Disney’s “Suite Life of Zack and Cody”, Nickelodeon’s “Unfabulous” – Emma Roberts, and various Film and TV projects and Erin’s educational background includes a Bachelor of Arts in Music Education and Vocal Performance from CSU, Chico and her primary instruments are voice, piano/keyboards and guitar. In her previous executive position as Senior Director of A&R at TAXI Music, Erin utilized her passion for helping artists to achieve great success and continues currently as an A&R consultant for several major music companies. In this capacity, she also forged a number of important relationships with publishers, A&R representatives, music supervisors and managers for the purpose of promoting the talent of the TAXI members to the industry at large. As a result, the members secured many Film/TV placements and a prominent artist/writer signings. Erin is also the Department Chair for Songwriting and Music Business and Vice President of Career Services and Industry Relations at LACM.

Music Business & Marketing

Upon successful completion of this course, students should be able to:

  • Demonstrate knowledge of fundamentals of how the music entertainment industry functions in the present day, compared to past methodology and structure.
  • Understand the structure, components, current and predicted future trends of the music entertainment industry.  
  • Demonstrate critical thinking and the ability to assess and analyze characteristics and traits of both current and upcoming sectors of the music entertainment industry, and apply this knowledge to specific personal career goals.
  • Recognize characteristics and common denominators of success in the music entertainment industry as well as understanding skill and educational requirements for various career choices.
  • Understand how income is generated in various areas of the music entertainment industry.
  • Identify job opportunities, career paths and requisite skills needed to compete in the music entertainment industry.
  • Understand the basic aspects and roles of artists/songwriters/performers, managers/attorneys/business managers/agents, record companies, music publishing, live performance/concert promotion/touring.
  • Demonstrate the ability to outline and strategize a set of specific & measurable career related goals.

Hardware Requirements:

This course will require you to use a computer to view webpages with text, audio, and video examples.

You will need:

  • Desktop or laptop PC or Mac with speakers, running the most up-to-date versions of Google Chrome or Firefox (see “Software Requirements” for more info)

Software Requirements: